IME West | How We Executed This Amazing Event!
Are you curious about what goes on behind the cameras during a live streaming event? Look no further! Let’s go backstage and reveal what it takes to produce a successful live streaming event
Our team has been producing live streaming events for years, and we're excited to share our industry secrets. You'll get an inside look at the entire process, from planning to execution. Let’s get started with planning!
Planning Stages
We partnered with Industrial Studios, and our fearless leader Jim Olen lead the charge in organization. We started a few months away from our production date with weekly production meetings. He put together the meetings, creative pitch deck, and talked through each element with the team in detail. We discussed the floor plan for the event, the run of show, and most importantly the goal of what we’re creating and how that would positively impact the goals of the conference and it’s organizers.
The Show
The show we created was called News and Brews, and would feature several conversations with social media influencers at our booth that would help compliment the main stage. This booth was an oasis for people to sit and hear inspiring conversations about the industrial industry. We were able to cast a team of positive conversation starters. Each one of our influencers brought their own expertise and curiosity to their conversations, and really made the event fun and exciting when we improvised with the team.
Our Host
Tsi-Tsi-Ki Félix was our main host for the show and was able to be the liaison between the experts and the audience. She asked great questions to draw in the audience and focus the attention on the important subjects. Tsi-Tsi-Ki was a joy to work with and very flexible. She was able to improvise well with “Mr. Producer” Jim. One of my favorite moments of the show was when Tsi-Tsi-Ki “took over” for Jim at the voice over booth. She pretended to have stolen the show from Jim, adding a playful nature and fun element to the 3 day long stream.
Setup
From a technical setup, we had three FR7 cameras and one stedicam that helped us cover the event. We were very fortune to have a client who accommodated our requests on the floor plan, and we were able to position cameras in our ideal spots while utilizing custom brackets to minimize floor space between lighting and cameras. Our program feed was fed into two 75 inch televisions on either side of the booth, allowing on lookers to see our program feed and follow the conversation.
In the video village area, we had our 3 carts for our Alpha kit. These 3 carts hosted the audio technician, technical director, PTZ operator, and graphics operator with plenty of room to spare. To find out more about these carts, please visit our second channel “Hacking Hollywood”. There will be a playlist featuring the design and buildout of these carts.
Going Live To Tape
Corporate Streams typically goes live for the majority of our productions. However, we always record backups of cameras and each microphone individually. In this specific case, we went “live to tape”, which means we treated the production as if we were live, but instead just recorded everything. There’s pros and con’s to going live vs live to tape. With live you’ve got to get it right right then and there, and there’s an immediacy to the audience and their interactions with you in real time. You can create a global connection between you and your audience in real time that video’s cannot replicate. There’s also a live energy that is present you don’t always get in pre recorded videos. On the other hand, recording live to tape saves some of those advantages, but also gives your team the flexibility to make adjustments after the event. This is helpful when trying to perfect your stream or if you currently do not have the same online audience who wants to watch live.
Bonus Photos
I was able to run around on the last day of production and grab about 800 still images of the event. These photos helped us tell the story of the event like what we’re doing in this video, and having these photos to show what I talked about throughout the video gave context to what was described verbally. This is not something we do every event, but it’s nice to have BTS photos and to have the ability to share the story with you as well!
Wrap Out
After our 3 days of live to tape recording, Our team was able to strike the booth in about 3 hours. We wrapped out all the cables, took down the lights, audio and camera equipment, and packed it all up into the 3 carts. We typically estimate 1/2 the time it takes for setup is typical for wrap out. We also try our best to get 90-95% of our gear into those 3 carts. It makes life much easier when the majority of our gear is on carts with 10 inch wheels.
Impact
Every day, we interviewed 6-8 industry experts on topics related to the industrial sector. We produced enough content to post on social media in different formats for about a year. This strategy will significantly assist the conference in attracting more potential attendees for future events. It also ensures that more insightful conversations from the event are accessible to a wider audience. In essence, we've amplified the impact of the convention with our services, which is a substantial benefit!
Throughout the event, dozens of people would stop by our booth every hour to watch our program and inquire about our work. Our hosts, conference organizers, and crew posted about the event, generating numerous social media interactions. The behind-the-scenes photos provided our hosts with new profile pictures, and they all shared their experiences with their audiences.
So there you have it, another successful event with Corporate Streams and partners. We’re happy to have the opportunity to share our skills and work hard in collaboration to add value to not only our clients, but their clients as well.
Check out our “live stream basics” playlist if you’d like to learn more about live streaming, and please feel free to reach out if you’re looking for a live streaming vendor to help elevate your communication. Thanks for checking this out!
