7 Reasons to Leverage Live Streaming and Amplify Your Corporate Communication Strategy
Effective internal communication is crucial for a successful organization. It aligns employees towards the same goals, fosters engagement and belonging, and helps prevent misunderstandings. Live streaming can enhance communication by enabling real-time participation from anywhere, increasing accessibility and transparency while saving time and money. Let’s explore how live streaming can revolutionize your communication and engagement efforts!
Live Streaming Increases Accessibility:
It allows employees, stakeholders, and customers to participate in company events and meetings remotely, increasing accessibility and inclusivity.
Saves Time and Money:
Live streaming minimizes the need for travel and can reduce the costs associated with hosting physical events such as catering, flights, hotels, per diem and venue rentals.
Facilitates Transparency:
Live streaming provides a transparent and open communication channel, which is a powerful tool for businesses in today’s digital age. With the rise of social media and online engagement, live streaming is helping businesses to connect with their stakeholders in a more personal and engaging way. By providing real-time access to events, product launches, and other important company updates, businesses can build trust and credibility with their stakeholders, which can lead to increased brand loyalty and customer retention.
Enhances Reach:
Live streaming can reach a wider audience, increasing the potential for exposure, brand awareness, and marketing opportunities. It can also allow for your remote workers and employees from around the world to participate in All Hands or other corporate events without the need to travel!
Improves Engagement:
Live streaming creates a more engaging experience for the audience, allowing for real-time interaction, feedback, and questions. This is a key point; when you incorporate live questions not only does your c-suite team have a platform to communicate, but your employees feel heard and the most common questions can be addressed.
It Enables Analytics and Insights:
Live streaming platforms often provide data and analytics on viewer engagement and behavior, allowing companies to gain insights into their audience and improve future communications.
It Allows for Rewatching:
Live streams can often be saved and rewatched at a later time, allowing participants to review the content and information shared during the event.
Increases Clarity Around Company Mission:
Live streaming can also help to reinforce the company's mission and values by providing a platform for leadership to communicate directly with employees and stakeholders. This can help to ensure that everyone is aligned around the same goals and priorities, and can increase motivation and engagement among team members.
Our Secret Weapon: “Echo” or “Elevated Communication Heard Over”
One of the ways we help employees retain information from a corporate meeting is to have the content repeated and sent out to them throughout the following weeks or months. This repurposing is what we call “Echo” or “Elevated Communication Heard Over”. We create a summary document that outlines the key takeaways and action items discussed during the meeting. Then we send out short video clips that highlight specific points or provide step-by-step instructions for implementing new initiatives. Key moments of the presentation can be made into “stories” (similar to the ones you see on instagram, youtube, and facebook). By repurposing the event content in this way, employees can revisit the information at their own pace and refer back to it as needed, which can help reinforce the key messages and ensure that everyone is on the same page. Additionally, repurposing content can save time and resources, as it allows you to create multiple assets from a single event.
These videos reinforce your communication and help your message to be better heard and understood throughout your company.