10 Tips for Live Streaming Internal Corporate Communications
Whether you're a seasoned pro or a newbie, these tips will elevate your streams and keep your team hooked. Check out the full video to turn your next live stream into a must-watch event!
Clear Purpose
Before you start streaming, define the goal of your broadcast. Is it to inform, educate, or entertain your employees? Knowing your purpose will help you plan the content and format of your stream. Having a clear purpose will also help you measure the success of your live stream.
Right Platform
There are many live streaming platforms available, such as YouTube, Facebook, Twitch, Instagram, and Zoom. Choose the platform that best suits your needs and audience. Consider factors such as the number of participants, interactivity, and security when choosing a platform.
Test Equipment
Ensure that your equipment, including microphones, cameras, and internet connection, are working correctly before the stream begins. Test everything at least an hour before the broadcast to avoid any last-minute issues. Check the quality of the audio and video to ensure that your viewers can hear and see you clearly.
Backup Plan
Technical issues can occur at any time, so have a backup plan in place. Be prepared to switch to a different platform or use a pre-recorded video if necessary. Having a backup plan will ensure that you can still deliver your message even if something goes wrong.
Engage
Encourage your viewers to ask questions and provide feedback during the stream. Use interactive tools such as polls and surveys to keep your audience engaged. You can also use chat functions to allow viewers to ask questions during the live stream.
Keep It Concise
Attention spans are short, so keep your broadcast concise and to the point. Aim for a duration of 30-60 minutes. If you have more content to cover, consider breaking it up into shorter segments and scheduling them over a period of time.
Prepare Your Presenters
Make sure your presenters are comfortable in front of the camera and are well-prepared. Provide them with talking points and rehearse the presentation beforehand. If you have multiple presenters, assign roles and ensure that everyone knows their part.
Promote Your Stream
Use email, social media, and other communication channels to promote your stream and encourage employees to tune in. Send out invitations and reminders to ensure that your employees know when and where to watch your live stream.
Measure Your Success
Use analytics to track the success of your live stream and identify areas for improvement. Analyze metrics such as viewership, engagement, and feedback to understand the impact of your live stream.
Follow Up
After the broadcast, follow up with employees to gather feedback and address any questions or concerns they may have. This will show your employees that you value their input and are committed to improving your communication channels.
*Bonus Tip*
Consider creating a Run of Show for your event. This document provides a minute-by-minute schedule of your event, giving you and your team a clear vision of what to expect. If you don't have a template, you can visit the Corporate Streams website to download a free template!
By following these ten best practices, you can create a successful live stream for your internal corporate communications. Whether it is for team meetings, training, or events, live streaming can help you reach your employees and create a more engaged workforce.
Check out our “live stream basics” playlist if you’d like to learn more about live streaming, and please feel free to reach out if you’re looking for a live streaming vendor to help elevate your communication. Thanks for checking this out.
